Sustainable Fashion
Columnist Whitney Kessler
Posted on Wednesday 12th August 2009
Sometimes it is hard to see how our choices affect our world. This statement is especially true of our addiction to fashion. How can we justify overflowing landfills and polluted air? How do we disregard sweatshops and child labor? Clothing has been produced for ages in ways that we would rather not mention, but we claim to know no better.
A huge proponent of sustainable fashion, the organization Earth Pledge notes: “Fashion uses more water than any industry other than agriculture. At least 8,000 chemicals are used to turn raw materials into textiles and 25 percent of the world’s pesticides are used to grow non-organic cotton. This causes irreversible damage to people and the environment, and still two thirds of a garment’s carbon footprint will occur after it is purchased.”
However, the movement toward affordable and responsibly-produced clothing is already visible in fashion today. Consumers have begun to seek greener options and the fashion industry has no choice but to deliver. On one hand, this increased demand forces supply to inevitably follow. On the other hand, the rate and price at which the supply can actually be delivered is debatable. The issue is complicated, but more discussion leads to more interest, which leads to new and improved methods of fashion production. No one can say we have found the optimal system yet, but it is apparent that green fashion doesn’t have to be a contradiction.
Many myths have been distributed on the topic of green fashion, either by the industry itself or by misunderstood fashion forecasting. Meanwhile, not enough information has been publicized on the environmental woes within the industry. Even if the world sometimes feels saturated with information on the environment, the terms used to describe eco-friendly options are easily skewed and twisted.
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